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USE AUTHENTICITY AS
YOUR NEW SECRET WEAPON
READ THE
BOOK
GET THE
RESOURCES
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DO MORE TO
GET THE CAREER YOU DESERVE
About the Book
Former corporate CEO turned Professional Pot-Stirrer, Erin Hatzikostas, is on a hell-bent mission to help you to leverage the authentic person you are to have the big career you deserve, without compromising everything else.
You Do You (ish) hurls aside the crusty, decades-old career advice you’ve likely heard for way too long: lean in, executive presence, network, blah, blah, blah. Instead, this book will help you see that there's a better way to have success and get great results. You succeed, you don’t sell out.
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You Do You (ish) will take you on a roller-coaster ride that will have you go deep, say “aha”, and possibly tinkle a little while laughing. The book is whimsical and inspiring, yet also grounded in Erin’s proprietary H.U.M.A.N.S. framework - Six Principles of Strategic Authenticity.
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You'll do everything from learn just what is authenticity to how to actually be (and DO!) authentic at work to get the career (and life) you deserve.
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If you're burnt-out, fed up, and let down in your career and crave doing things differently, then You Do You (ish) is for you!
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AUTHENTIC FEEDBACK
“I've always believed that authenticity has contributed to my career success. Erin gives people more than just permission to be themselves though. You Do You(ish) lays out a clear business case for authenticity and gives you an actual playbook to purposefully use authenticity to fuel success. Genius! See how shedding the burden of a persona that isn’t you can elicit refreshing achievement."
~ Jean LaTorre, EVP & CIO of Guardian
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Meet the Author
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Erin is a best-selling author, TEDx speaker, podcast co-host, and coachsultant. Her TEDx Talk was one of the top 20 most watched TEDx Talks released in 2021. She’s spoken to thousands of people and her thought leadership has been published in Business Insider, Fast Company, Well+Good, among others
Erin also co-hosts an offbeat career and leadership podcast, b Cause Work Doesn't Have to Suck. She released You Do You(ish) in 2021.
Erin spent her career “first half” working in the corporate world, where at the age of 42, she became the CEO of a large healthcare financial institution. In just 3 years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.
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Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut.
She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. They have two children - Ella (13) and Mick (10).
Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. She is the CEO & Founder of b Authentic inc, where she’s leading a movement to eradicate the all-too-fake working world and make it a radically authentic place.
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